PROFESSIONAL ETHICS

PROFESSIONAL ETHICS

Virtue Ethics

·         Virtue Ethics is a departure from the traditional approaches discuss so far.

·         Virtue Ethics can be defined  as follows:-

Virtue Ethics contends that morally correct actions are those undertaken by actors with virtuous characters. Therefore, the formation of a virtuous character is the first step towards morally correct behaviour.

·         This are set of acquired characters that enables a person to lead a good life.

·         Central of the ethics of virtue is the notion of “good life”.

·         For Aristotle, one of the original proponents of virtue ethics is happiness.

·         For example: a happy businessperson would not only be one who finally makes the most money, but one who does so by at the same time savouring the pleasure of a virtuous manner of achieving their success. 

CODE OF ETHICS

·         Code of ethics are voluntary statements that commit organizations, industries, or professions to specific beliefs, values, and actions and/or that set out appropriate ethical behavior for employees.

·         There are four main type of ethical codes:-

(i)           Organizational or corporate codes of ethics- these are specific to a single organization. Basically these codes seek to identify and encourage ethical behaviour at the level of the individual organization. 

(ii)          Professional Codes of Ethics – Traditional professional groups such as doctors, lawyers and accountant have their own guidelines for their members. However this is increasingly common for other professions such as marketing or engineers to have their own conduct.

(iii)        Industry Code of Ethics- particular industries also sometimes have their own codes of ethics. For example, in 2005 the electronic industry released its code of conduct to ensure the working environment is safe to work, workers are treated with respect and dignity and the manufacturing process are environmentally responsible. This code was developed by a number companies together including Dell, Hewlett, IBM.

(iv)         Programme or Group codes of ethics:- This are code of ethics established by certain programmers, or other sub-grouping of organization participating in specific programmers. For example the usage of a certain label or trademark.

·         Consequently, codes of ethics are usually written in general terms, nothing obligations to each group without stating which one of them take precedence in any given situation.

·         In terms of the content, codes of ethics typically address a variety of issues, many of which appear to reflect industry factors and the prevailing concerns of the general public.

PROFESSIONAL ETHICS

PROFESSIONAL ETHICS

RIGHT ETHICS AND DUTY ETHICS

·         In terms of ethical theory, rights can be define along with the following lines:-

  “  Natural rights are certain basic, important, unalienable entitlements that should be respected and protected in every single action.

·         This notion of rights goes back to the British philosopher  John Locke (1632-1714). He created the concept of the ‘natural rights’ that humans are entitled to and which should be respected and protected.

·         This has extended to include the right to freedom of speech, conscience, consent, privacy and the entitlement to fair legal rights whereby this rights has been enunciated by Immanuel Kant (1724 – 1804, a German philosopher) and is called the Kantian/Rights.

·         The significance of the notion of the rights of an ethical theory lies in the fact that these rights typically result in the duty of others to respect them.

·         Today basic human rights will include also right to life, liberty, justice, education, fair trial, fair wages etc.

·         It should be noted that rights are connected with duties, since the right of one person can result in a corresponding duty for other person to respect, protect or facilitate these rights. For example, my right to privacy imposes a duty on others to refrain from gathering personal information about my personal life without my consent.

PROFESSIONAL ETHICS

 PROFESSIONAL ETHICS

THE MEANING OF ETHICS

·         Ethics have been generally defined as the principles of morally acceptable conduct of individuals.

·         Ethics can generally be defined as an individual’s personal belief about right and wrong behaviour.

·         Merriam Webster defines ethics as “ the embodiment of those values that the person or organization feels are important….., and spell our proper conduct and appropriate action. ..”

·         The importance of ethics is that for the well-being of the individual officers and directors, as well as the employees.

THE MEANING OF PROFESSIONAL ETHICS

·         Professional ethics designates the moral value that a group trained people develop to control their performance of a task or their resources.

·         People internalize the rule and values of their professional culture just as they do those of their society.

·         The reflexivity adhere professional rules and values when deciding how to behave.

·         Some organization have many groups of professional employees – nurses, lawyers, researches, doctors and accountants – whose behaviour is governed by professional ethics.

·         Professional ethics helps shape the organization’s culture and determine the values its members use in their dealings with other stakeholders.

·         Most professional groups are allowed to enforce the ethical standards of their profession. 

DRAWING FOR DESIGNER

LEARNING OUTCOMES

This module provides an introduction to the issues, concepts and processes associated with the two and three dimensional design, namely method and skill pertaining to freehand, drafted and digital representation in order to develop the visual communication of ideas, objects and their context.

At the end of this module, students will be able to:

Knowledge

• Develop skill in conceptual analysis and presentation

Thinking skills

• undertake visual research to support ideas
• Recognize how practices are pertinent to a wider cultural context

Subject based practical skills

• Demonstrate knowledge and skills of conceptual analysis through discussion and in written form
• Evaluate and use source materials

Programme Objectives

• Develop and understanding of the fundamental elements of drawing and their relationship to composition
• Demonstrate skills in drawing and image making
• Demonstrate and awareness of drawing as a communication medium, including the basics or narrative image making.
• Explore conceptual image making through representational and observational drawing  

MULTIMEDIA DESIGN ADVANCED TECHNOLOGY

After done modelling, texturing and lighting, next step is rendering in high quality. This is the 10 High quality jpeg.

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DRAWING FOR DESIGNER

DRAWING FOR DESIGNER

In this subject, we relearn what we have learn before about drawing. This module help us polishing the knowledge of technique and learning new technique in this semester. Here I develop my skill in drawing by using all of the technique.

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RECREATIONAL CLUB

REPORT

“RE-CREATE IF” PROGRAM REPORT

Green living or sustainable living is fundamentally of the applications of sustainability to lifestyle choice and decisions. One conceptions of sustainable living express what it mean in triple-bottom-lines term as meeting present ecological, societal and economical need without compromising these factors for future generations. Another broader conception describes sustainable living in terms of four interconnected social domains: economics, ecology, politics and culture. Using green living as our main theme, we organized a one day event that called “RE-CREATE IF” program.

“RECREATE IF” program is a program that organized after our group discussing what green living lifestyle is and then we decide to create this event by volunteering for beach cleaning. This program also supporting the government campaign “Separation at Source 2016” and also Beach Conservation program. The event was held on 22^nd July 2016 at Teluk Kemang Beach, Port Dickson, Negeri Sembilan. The event was attended by 2 lecturers, 8 Degree students and 10 Diploma students.

At 7.30 am, we assemble near B2 car parking to await for bus and leave to Teluk Kemang Beach on 8 am. We arrive at Teluk Kemang around 9 am, after 5 minute briefing, preparations and dividing groups, we start our cleaning beach activity. All the trashes that we collected then is divided into categories, for example plastic bottle cap in category, ice-cream stick, plastic bags and etc. After categorized all of the trashes, we start another briefing for our “RE-CREATE IF” session, where we going to recreate something with the trashes that we collected. After a moment of discussion, we decided to create mermaid sculpture from it.

FLYER

QUESTION

This 6 questions below is given after we done our Re-create If program,

1.      How do you describe eco art?

For me, eco art is an art that created using eco product, for example using soy ink colors for printing and using recycle papers. Eco art also look into art that created by artists who are concerned with the state of both local and global environmental situations. Eco-artists are concerned about the environment. As such, they often create art that improves an area environmentally and/or that highlights a specific environmental issue. It must also be noted that eco-art addresses aesthetics, ethics, politics, culture, and economics, and the impact these have on the world’s ecosystems. To remediate and reclaim damaged natural environments, often restoring ecosystems in artistic ways. Eco-art can help bring communities together through their shared respect and love for their environment. Neglected and abandoned spaces can be given new life and purpose. Eco-art serves to highlight environmental issues within communities, and while it doesn’t necessarily make a huge immediate change to the earth, it can make a difference in terms of our thinking and our actions.

2.      Why it is important to reuse, reduce, recycle and refuse?

4R is create to help people to live in sustainable living by practicing this idea.

·         Reuse

Reuse is where you can reusing the item you buy that can be reuse for a long period for example plastic bags, glass bottles. Reuse is one way to save and create something from the waste.

·         Reduce

Reduce is where you cutting down the waste that you produce daily. Waste reduction is preferred approach to waste management as it save the management cost. The idea is you consume less and less waste produce.

·         Recycle

Recycle is a way of waste prevention but it not effective as to recycle, we need to create waste. But recycle also help by looping and remake the item, for example creating the water bottle from the previous water bottle and remaking paper.

·         Refuse

Refuse is a way of thinking or the ideology by some people, where someone need to refuse creating waste, so that waste is not be produce.

3.      Have you ever experience involve in this kind of activity?

Yes. When I still in primary school and secondary school as the 4R program has been conduct for nearly a decade ago. It is exciting activity to be involve with because it help me to contributing to save the nature. It give the morale boost that we see in every ecologist and in everyone that want to live in good eco life.

4.       Do you feel the project is success? If yes, why? If no, why?

Yes. Because I can see many that everyone that involve in the project is happy to contribute in prevent any damage in our nature as in beach. Beach is one of other environment that need to be save as beach population can help to endanger marine species like sea turtle and the ecosystems around it.

5.      What do you find most interesting/satisfying about working as part of this program?

The most interesting part working part in this program is the first time Diploma and Degree students interact in each other to contribute in this project. We enjoy the day by playing and creating sculpture using the trashes. We also give our opinion and idea what we going to create.

6.      What do you differently in future?

I might thinking to bring this project into a bigger scale because it give people idea to think and changing their mentality by helping little by little in protecting our Earth. 

MULTIMEDIA DESIGN ADVANCED TECHNOLOGY

FINAL DESIGN

After make a few changes and develop my idea for booth design, finally i come with the last result of my design. I put some texture and also the colour of my booth design. After that, i put some lighting on my booth design and the final step is rendering. Render production is to save my booth design in format of jpeg file. Here is my exhibition booth design. 

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MULTIMEDIA ADVANCED NEW TECHNOLOGIES

TUTORIAL

In this semester, I learn new software. This software is known as 3DS MAX. 3DS MAX is use to modelling in three dimension. This software work the same as 3D MAYA but more easy to learn.

I learn using 3ds max by tutorial that been given by my lecturer, YouTube and also from other resources that given 3ds Max tutorial.

MULTIMEDIA DESIGN ADVANCED TECHNOLOGY

EXHIBITION BOOTH

Before starting my design on exhibition booth, I search for 10 references that will help or giving me inspiration on creating my exhibition booth.

This are 10 references of exhibition booth that I look into. I mostly focus on food exhibition booth because my product is about food but I also look into others booth design.

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But, my choice of booth design inspirations is come from SIAM Food Services. It has the smooth and sleek design, not to crowded and customers can look into the booth in one round. Below is other booth that I look into.

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