LOGO This is my logo that I created for my project. I choose oil lamp because a long time ago people in Mantin use this oil lamp to light their life in the night. I also choose this because there many building with this black soot at the wall so we can tell about that the people in Mantin using this oil lamp and I also using metaphor that this lamp oil is alive and also they see the interaction between the people in Mantin and the building surrounding them. I name my project logo as MANTHINK is refers to the man thinking around the building and what interaction they done with the building around them. This word also come from play word from Mantin where the sound as it spoken is the same.
This is my project overview sketches, I plan to print out the pictures that already took in the Journey to Mantin of building texture that I snaps and projecting my interactive story through the projector that connected to my laptops so that the audience can interact with my story by clicking and pressing the button on my laptop. This is my project overview sketches:
Target audiences is the intended audience or readership, advertisement or other message. In marketing and advertising, it is specific group of people within the target market at which product or the marketing message of product is aimed(kotler,2000). A target audience can be formed of people of certain age group, gender or marital status. A combination factors, for example, men aged 20-30 is a common target audience. Others group although no the main focus, may also be interested. Discovery the appropriate target markets and determining the target audiences is one of the most important activities in marketing management (Niewenhuizen et.al 2000). Perhaps the biggest mistake it is possible to make in targeting to reach everybody and ending appealing to no one. 5 Critical tips to identifying your target audiences
1. Consult your business plan. 2. Begin researching 3. Develop Customer profile 4. Find out where your target audience is 5. Monitor and evolve REFERENCES
GROUP PROJECTS In doing this promotion of Mantin, we decided to do a small exhibition of projects that we will done. By doing this we created group and organized each person for job that specialized by what they going to do. President: Samira Jamali Public Relation: Siti Aisyah bt Mohd Ali Illustrator Team: Alexis Lyndy and Mohd Hatmi Photography Team: Jeffry Jilan and Satish Manoharan As a president Samira need to guide us in what we are going to exhibit, she also guide in choosing what the best we should do in group. She also consulting with the tutor, how we going to distribute this information what we should describe to our target audience. Aisyah need to create a link in social media marketing to connecting with our target audience. So created a Instagram page that been name as Lifian Exhibition and also an event page in Facebook so that we can connected with the target audience that we already chosen. She also posting what we doing and information about our group projects. As Illustrator Team, Hatmi and I, we need to poster and logo for our group and also for feedback poster. We also need to look for color and sketches some of the examples of the poster that we going to show to the audience.
For Photography Team, Jeffry and Satish need to take pictures of the our subject matter Mantin, any discussion that we do as an evidence and also editing the picture before giving it to Aisyah so that she can publish it.
TRADEMARK Trademark, trade mark or trade-mark is recognizable sign, design, or expression which identifies products or services of a particular source from those of others, although trademark used to identify services are usual called services mark. The trademark owner can be individual, business organization or any legal entities. A trademark may be located on package, a label, a voucher or on the product itself. It also being displayed on company building as the corporate identity. LOGO Logo is a graphic mark, emblem or symbol commonly used by commercial enterprises, organizations and individuals aids and promote instant public recognition. There are 5 design principles of logo to create a proper logo. 1. SIMPLE The logo with too many complicated elements will distracted and confusing your audience. You want to take all your design inspirations and reduce it down to the basic. an effective logo should ony include features that are down to the basic. For example :
2. MEMORABLE
A few second is all to make a nice impression but we need to make sure our logo make a lasting impression as well. Sharp color and unique design will make your logo stand out in a crowd. For example the Twitter logo:
3. TIMELESS
Your logo has to be timeless. Following trends, such as popular fonts and styles, will potentially becomes a burden when the trends peter out. We want our logo to be able stand the test of time. Focus on your brand rather than latest trend. For example Coca Cola:
4. VERSATILE
One of the best gift you can give your logo is the versatility. When designing logo, you must be mindful of the usage. You will be resizing this logo in different surfaces and materials and also pick logo that is effective at any size and the same goes to color. For example FedEx:
5. APPROPRIATE
An appropriate logo is how it is defined your audience, what are you targeting and does your logo is conventionally attracting your target. For example:
Advertising Campaign is
a series of advertisement message that share a single idea and theme. The
critical thing in advertisement campaign is determining the campaign theme as
it set the tone of the individual advertisement. The campaign theme is the
central message that communicated with the promotional activities that held for
the audience to understand about the campaign. Advertising campaign is to achieve
a goals or the sets of goals. Also, a advertising campaign come down to where or not the public responds to repetitiveness in a positive or negative way. Also advertising campaign lasted really long time and it cost us a lot of money and people and it included web and print strategies including updating our products literature and pamphlets and copying the websites too.
Video 1: An inspirational advertisement video from Thailand Insurance Company via Youtube
The reason I choose this advertisement is how the main character help the other character that help people realise what important in their life. The main character just do what he think that will lead to any change of another people even though he will never get money, fame and also popularity by doing this simple thing. In this video also show about different type of human where this person want to help and doesn't hope anything return, the other person ignore to help people that they thing doesn't give anything to them.
This reflecting what I'm trying to do with my Mantin projects where I want to promoting the interaction between human and building in Mantin, so the people that come to Mantin will learn the story of the Mantin through the texture of the building and what interactions that involve in between the Mantin town and the people in Mantin town.
The topic that I choose to promoting Mantin for Legendarian is about Historical Building. First, I want to promote history about Mantin but then I change my scope because of the communication problem between me and the older people of the village for the language gap. So, in this topic I, need to take picture about the old building or abandoned building. So in our journey to Mantin I take this opportunity to find the pictures that I need.
This the example of pictures of building that I take:
Picture 1
Picture 2
Picture 3
Picture 4
Picture 5
Picture 6
Picture 7
Picture 8
Picture 9
Picture 10
Picture 11
Picture 12
But I need to go to Mantin again to research more and take another pictures in another different perspectives s so that the Legendarians can see the different of pictures that take in 1 perspectives. This is the right side of Mantin. Mostly the old building is on the right side.
The historical building that I know in Mantin is Hakk Village age 120 years, Aloysius Church also 120 years and also Gudwara for Sikh people to pray but I didn't has the picture yet.
