Contemporary Design Issues

 Contemporary Design Issues

My Argument

Topic: How the Designer change the Perceptions of Children using Packaging.

Why I choose this topic as argument? I choose it because I want the children to eat healthy food and no just attracted to the colorful junk food. It is because, nowadays the population of the obesity in children and adolescent is increasing rapidly and it worries everyone out there. It also the increase the production and consumption of unhealthy food in children especially in Malaysia.

What the cause of this phenomenal acts in children? One cause that we already know is how attractive the junk food compare to the healthy food especially in colors and design.
Below is the image of the comparison between junk food and healthy food design:

Image 1: The color of junk food package taken at http://www.abc.net.au/news/image/377604-3x2-940x627.jpg

Image 2: The design of the sweet cereal taken at http://idsgn.org/images/business-cards-from-cereal-boxes/cereal_boxes.jpg

Image 3: Dull colors of healthy food package taken at http://media.creativebloq.futurecdn.net/sites/creativebloq.com/files/images/2013/11/kallomain.jpg

Image 4: Dull colors of healthy food package taken at https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEip5Y55bG36pCjh76Fs6Uc9yZfyAgO-nRci8doj92pYxshioAUA2kpflTGqx6pndsIi5XbHVG8ielqh18xpFjAgJQRFedvepU2DRj_oT2xPPY593nAN0958y3xn7pTHPaTxHlffk3aW3Ynb/s1600/38-best-food-packaging-designs-inspiration.jpg

So, we can see the different of junk food and healthy food. As we know children trend to attract to bright thing and they favorite comic, cartoon or story book characters. This is where the problem start especially in manufacture. The manufacture would like to continue their business and if the product they produce rapidly consume by the consumer and this also help to increase their selling.

There is one cause that people doesn't realize especially the parent, it known as "Pester power" or the kid nag their parent to buy the thing that they want.

Contemporary Design Issues

 Contemporary Design Issues

The Argument Introduction

An argument is the stand point or view of the Author. In academic, argument is form of written text but in art practitioners, this could be in form both of written and practice based work. To develop an argument the author must have a debatable claim.

Researching the Argument

To support your argument you conduct research. There are 2 types of research:

• Primary research
• Secondary research

Both will use many sources of evidence. Yours sources must be credible. To ensure their credibility ask yourself the following questions:

• who is the author ?
• how recent is the source ?
• what type of sources does your audience value ?

Be careful when evaluate internet sources.

Organising the Argument

Use the Toulmin Method as your formula to organising your argument. The basic format for Toulmin Method is as follow:

• Claim: The overall thesis the writer will argue for.
• Data: Evidence gathered for support the claim
• Warrant(Bridge): Explanation of why or how the data supports the claim, the underlying assumption that connect to your claim.
• Backing(Foundation): Additional logic or reasoning that may be necessary to support the warrant.
• Counterclaim: A claim that negates or disagrees with the thesis/claim.
• Rebuttal: Evidence that negates or disagrees with the counterclaim.

Contemporary Design Issues

 Contemporary Design Issues

Introduction towards the Contemporary Design Issues.

In Contemporary Design Issues, there would be rhetoric. Rhetoric is any communication used to modify the perspective of others. It is divided by 2:

1. Author: is anyone creates communication.

2. Audience: is anyone who receives communication from Author.

Author has 2 purposes for employing a rhetorical communication. These are informative and persuasive. Informative cover such thing as:

• to inform
• to describe
• to define
• to review and etc

Persuasive covers such thing as:

• to persuade
• to convince
• to influence
• to argue and etc

Audience also has 2 purpose in receiving communication. These are passive and active purpose. Passive covers such thing as:

• to receive notice
• to feel reassured
• to feel sense of unity
• to be entertained
• to enjoy and etc

Active covers such thing as:

• to examine
• to quantify
• to asses
• to criticize
• to ridicule and etc

Contemporary Design Issues

Critical Awareness

Critical Awareness is also known as critical thinking or how you can be critical. Critical thinking is the ability to think clearly and rationally. It includes the ability to engage in reflective and independent thinking. there are 5 skill that someone with critical thinking skills is able to follow:

1. understand the logical connections between ideas

2. identify, construct and evaluate arguments

3. detect inconsistencies and common mistakes in reasoning 

4. solve problem systematically

5. reflect on the justification on one's own belief  and values

Critical thinking is quiet compatible with thinking " out of the box", challenging and pursuing your own thinking in creating something. 

CONTEMPORARY DESIGN ISSUES

Blog Post 2

The Understanding about Analysis

Analysis is a detailed examination of the element or structure of something. Analysis also known as examination of data and facts to uncover and understand cause-effect relationships, thus providing basis problem solving and decision making by breaking it into its component parts to uncover their interrelationships.