Contemporary Design Issues

 Contemporary Design Issues

My Argument

Topic: How the Designer change the Perceptions of Children using Packaging.

Why I choose this topic as argument? I choose it because I want the children to eat healthy food and no just attracted to the colorful junk food. It is because, nowadays the population of the obesity in children and adolescent is increasing rapidly and it worries everyone out there. It also the increase the production and consumption of unhealthy food in children especially in Malaysia.

What the cause of this phenomenal acts in children? One cause that we already know is how attractive the junk food compare to the healthy food especially in colors and design.
Below is the image of the comparison between junk food and healthy food design:

Image 1: The color of junk food package taken at http://www.abc.net.au/news/image/377604-3x2-940x627.jpg

Image 2: The design of the sweet cereal taken at http://idsgn.org/images/business-cards-from-cereal-boxes/cereal_boxes.jpg

Image 3: Dull colors of healthy food package taken at http://media.creativebloq.futurecdn.net/sites/creativebloq.com/files/images/2013/11/kallomain.jpg

Image 4: Dull colors of healthy food package taken at https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEip5Y55bG36pCjh76Fs6Uc9yZfyAgO-nRci8doj92pYxshioAUA2kpflTGqx6pndsIi5XbHVG8ielqh18xpFjAgJQRFedvepU2DRj_oT2xPPY593nAN0958y3xn7pTHPaTxHlffk3aW3Ynb/s1600/38-best-food-packaging-designs-inspiration.jpg

So, we can see the different of junk food and healthy food. As we know children trend to attract to bright thing and they favorite comic, cartoon or story book characters. This is where the problem start especially in manufacture. The manufacture would like to continue their business and if the product they produce rapidly consume by the consumer and this also help to increase their selling.

There is one cause that people doesn't realize especially the parent, it known as "Pester power" or the kid nag their parent to buy the thing that they want.