PRINCIPLE OF MARKETING

ADVERTISING CAMPAIGN

Advertising Campaign is a series of advertisement message that share a single idea and theme. The critical thing in advertisement campaign is determining the campaign theme as it set the tone of the individual advertisement. The campaign theme is the central message that communicated with the promotional activities that held for the audience to understand about the campaign. Advertising campaign is to achieve a goals or the sets of goals. Also, a advertising campaign come down to where or not the public responds to repetitiveness in a positive or negative way. Also advertising campaign lasted really long time and it cost us a lot of money and people and it included web and print strategies including updating our products literature and pamphlets and copying the websites too.

 Video 1: An inspirational advertisement video from Thailand Insurance Company via Youtube

The reason I choose this advertisement is how the main character help the other character that help people realise what important in their life. The main character just do what he think that will lead to any change of another people even though he will never get money, fame and also popularity by doing this simple thing. In this video also show  about different type of human where this person want to help and doesn't hope anything return, the other person ignore to help people that they thing doesn't give anything to them.

This reflecting what I'm trying to do with my Mantin projects where I want to promoting the interaction between human and building in Mantin, so the people that come to Mantin will learn the story of the Mantin through the texture of the building and what interactions that involve in between the Mantin town and the people in Mantin town.

REFERENCE

en.wikipedia.org/wiki/mantin

www.bussinesdictionary.com/definition/advertising-campaigm.html

INDIVIDUALS DESIGN PROJECTS

Individual Design Projects

The Topic for Individual Design that I choose after the trip to Mantin.

Topic: Architectures

Focus: Historical Building in Mantin

For this project, I’m going to create an interactive story telling about the history of the historical building in Mantin. I choose this topic because Mantin has many building that been for hundreds years but the non-preservation of this buildings going to make the buildings lacking it history and identity. For example, Hakka Village. When we going there last semester to conduct an installation arts for Hakka village so that everyone has the feeling of the village without going there. The village environment look abandoned and the only people lives there is the older people only and they still use old electricity system.

INDIVIDUAL DESIGN PROJECTS

Individual Design Projects

System

System is a set of principles or procedures according something is done. System also a set of interacting or independent components forming an integrated whole.

In Individual Design Projects, the system is more consists to what I going to do for my projects. For example, I can look from the method that I going to do to solve my problem because it important as a designer to collect on any evidence you could find while you doing and also from the procedures that I going to use in my projects. This finding need to be note down and recorded as an evidence and also my references.

In this projects, I need to conduct a systemically what I need to conduct between the modules that will interacts with this individual projects. For example, principle of marketing is for me to learn a strategy to market my project. I also will learn about my target audiences, how I going to attract the customer through a campaign. Then, in interactive design for web technology, I learn to create my own website to introduce my projects to the target audiences. In color and design in two and three dimension, I will learn how I going to create an attractive design and using color to attracts audiences towards my project. In interactive design for games and web applications, I get to create some interactive activity and this going to help me interacts with my audiences and lastly is 3d character and environment design for animation, is where I going to create my character and the environment that specially for my projects.

REFLECTIONS

In doing this systemically procedures, it will help organize what we going to do for our projects. It also help you what you going to decided so that yours modules can be cooperated together.

INTERACTIVE DESIGN FOR WEB TECHNOLOGY

INTERACTIVE DESIGN FOR WEB TECHNOLOGY


TASK 1

WEB INTERFACE DESIGN ANALYSIS

INTRODUCTION

In this report we required to do web analysis. Web analysis is about analysing the web interface using the multimedia design principle that consists of white space, balance, simplicity, visual weight and perspective, colours, movement and transitions, the 2/3:1/3 rule, and consistency. Using this principle, we can learn on analysing the web interface so that we will know about which website has the good web interface or the bad interface. After this website analysing, we can create our own website using the same multimedia design principles.

Website interface is important, because it show how you conduct your website so it can be user friendly and when people enter your website they won’t be confuse get head ache by your website interface and information that you put there. The good website will help you guide people in introducing your products and it also influencing the user to your aesthetics in website interface design.

WEB ANALYSING

WEB 1: www.yleo.com.my

The first website that I’m going to analyze is about a company of palm oil products. The famous product of this company is Vesawit. The target audience of this company is into housewives, restaurants and food making companies.

Picture 1

This website page is using one pager interface. All of the information is on one page so if you click into any button it will either scroll up or down to show the information that you want to see. This web interface is has the 2/3:1/3 rule as you can see from picture above. This rule is the important thing in the website layout so the users or audience would focus in the primary area or the secondary area. The navigation button is usually in the secondary area focus. Then in this web page it also bring the element of movement and transitions, this will attracts the attention of the web user when they enters this website. It also has the white space in every section so the balance is there and it make people comfortable with this web page.

Picture 2

In this website, you can the consistency of the font they use in each sections so this helps the user and also an eye relief. This also can be seen in the coloring, where they use three colors that consists of white, red and black as you can see on the website screenshots. You also can navigate easily in this website when you want to find the information that you. For example: the product of this company as you can see in the picture below. You can find any of the products there and just clicks on the button to find further information. This website is also balanced in between picture and typography.

Picture 3

This website is simple and you doesn’t have any problem in finding any info in this website and the hierarchy in his website is seen clearly. The visual weight is balanced where you can see the bold word and normal word with it different sizes of font.

Picture 4

WEB 2: www.nestle.com

Picture 5

Second web is about Nestle website. This website is about any information of any products of Nestle and this products for any people that wants to know more about Nestle products. This website interface has the white space and this provide the eye relief to the audience. As you can see it also has 2/3:1/3 rule as it interface layout. The homepage also has the transitions and movement of pictures that attracts the people. It also has the balance in between typography and picture and it give the harmony to the web design.

Picture 6

As you can see in the picture above, this website use many colors because it according to the products they have and they still maintain the blue color as the main theme. This website is also a little bit crowded because they put all of the information there. This website still has it consistency in the type font they use and also you can see the visual weight in this website. So, this website achieve its own balance.

WEB 3: www.swatch.com

This third website analysis is about famous watch company that targeting young adults in all gender.

Picture 7

This website also has the 2/3:1/3 rule interface layout. This website home also has the flow and transitions on the pictures of the event they held and also the menu button, where they will expand out when you scroll on each and this lead to an easy navigation around the website. This website has the balance and it really harmonize this website and make people comfortably scroll on it webpage. It has balanced white space as an eye relief and this web page has the hierarchy the simplicity that make people comfortable with it as you can see in the picture below.

Picture 8

Picture 9

This website has colorful pictures of new watch but the main color use in this website is black white and red and this color symbolize the Swatch brand itself. You also can see the consistency between the types of font they use and also the balanced visual weight in this. This consistency can also be seen in the flow of the navigation of this website and this will help people to understand about the information in the website.

WEB 4: www.emcosmetics.com

This last website is about a cosmetics brand that targeting young women and also the fan of this cosmetic creator.

Picture 10

In this last website analysis, we can also the 2/3:1/3 rule interface layout because this layout is the importance thing that need in designing layout of website. When you enter the home page, you can see the transition and the flow they use in the picture and also it help us to scroll around in the navigation area because of the expand navigation as it shown in the picture above.

Picture 11

In this website we can see the simplicity or perhaps too simple because the information doesn’t overwhelm the website and it has the clear hierarchy of the important information first to the less information. It also has the consistency in using the typeface and also where put the labeling, placement and the color as they use white, black and pink in this website. You also can see the white space they use in this website.

Picture 12

You also can see the balanced between the picture and also the words they use in this website. They use different typeface in each sections for example the price fonts, the sub-heading, the products name and the information about the products but it helps people to identify which of it and it make people easy reading the info. In this website also you can see the visual weight in the website and this help this website achieve it balance.

CONCLUSION

From this website analyzing, I learn that even website has its own layout and rule before it can be perfect website that can be used by users and attract your target audiences. You also need to know what kind of theme and the selling points of your products before you can create the website. You also need to look in the color scheme and also the typeface that you want to use and also the picture that relevant towards of what you want in the website. This web analyzing will help you to improvise you aesthetics value your website interface design and will also help you to interact with people comfortably.

REFERENCES

• www.yleo.com.my
• www.nestle.com
• www.swatch.com
• www.emcosmetics.com

INDIVIDUAL DESIGN PROJECTS

Individual Design Projects, Interactive Design for Games and Web Applications

Journey to Mantin Town

For this task, we need to one place to conduct research about the projects we want to do. So in the assignment brief the projects is going to promoting Mantin to our target audiences. We were required to collect the data any information of Mantin that we need for our projects.

We need to take pictures of what we going to found in the Mantin as our evidence and also as references of our projects. Before us going to Mantin, we also need to list what topic that we will pick to help us in conduct the research of the data later.

Topics:

Culture

·        Foods

·        Colors

·        Religions

·        Profession of people in Mantin

·        Transportation System

·        Safety System

·        Education System

·        Architectures

·        Plantation system and etc.

All of the topic above I need to pick one that do to promote Mantin.

REFLECTION

In doing this project, I will learn more system and life in Mantin. Even though, I’m a Malaysian, I didn’t know about Mantin until I came here and I feel attracted with this small, busy and mysterious town.

INTERACTIVE DESIGN PROJECTS

Individual Design Projects

System

System is a set of principles or procedures according something is done. System also a set of interacting or independent components forming an integrated whole.

In Individual Design Projects, the system is more consists to what I going to do for my projects. For example, I can look from the method that I going to do to solve my problem because it important as a designer to collect on any evidence you could find while you doing and also from the procedures that I going to use in my projects. This finding need to be note down and recorded as an evidence and also my references.

In this projects, I need to conduct a systemically what I need to conduct between the modules that will interacts with this individual projects. For example, principle of marketing is for me to learn a strategy to market my project. I also will learn about my target audiences, how I going to attract the customer through a campaign. Then, in interactive design for web technology, I learn to create my own website to introduce my projects to the target audiences. In color and design in two and three dimension, I will learn how I going to create an attractive design and using color to attracts audiences towards my project. In interactive design for games and web applications, I get to create some interactive activity and this going to help me interacts with my audiences and lastly is 3d character and environment design for animation, is where I going to create my character and the environment that specially for my projects.

REFLECTIONS

In doing this systemically procedures, it will help organize what we going to do for our projects. It also help you what you going to decided so that yours modules can be cooperated together.

INDIVIDUAL DESIGN PROJECTS

Task 1

Introduction

In this first blog post, it is about my understanding about what we going to learn in this new semester. We were introduce into a new way of learning where we have one driver module that all of the modules that we take in doing one project. So this module is our conductor to coordinates the other module in making a project that be known as “Promote Mantin”.

In Individual Design Project, this module will introduces me into procedure of developing and complete a detailed research project in graphic design. First when our tutor explain about it I was a bit confused and try to understanding about this module. In this task we will learn one the key skill of a designer that is to be able identify a design problem, analyse the problem and provide the problem solving or alternate solution on the problem.

So, when I read the assignment brief, I understand that this projects will be splits into four phases, which all of it is corresponding or interacts with each other. The first phase is I will need to conduct research and identify the issue that can form in the basis of detailed research project. For example, I need to conduct a research about Mantin Town and identify the issue in it before I conduct the project that I plan. In doing this I would know what I going to do a solution for it.

Second phase is all about how I going to develop this problem into an argument that I can identify the aims and objectives of the project to developed the contemporary design of the projects that I done.

Then, we look into the third phase where you need to coordinate your coherent response that will work with the other module outputs in creating a cohesive complete design solution.

Finally, the important is I need to identify and discuss the responsibility of the designer to implement the creative commons that known as copyright and copyleft solutions in my projects.

REFLECTION

This module is really going to help me in solving the problem of the projects that we going to do, even though it a little bit confusing and I need a second and third explaining to begin understanding it and it will be great that we can learn the key skill to be a great designer.

Principle of Marketing

Principal of Marketing

Blog post 1;

The topic that I choose to promoting Mantin for Legendarian is about Historical Building. First, I want to promote history about Mantin but then I change my scope because of the communication problem between me and the older people of the village for the language gap. So, in this topic I, need to take picture about the old building or abandoned building. So in our journey to Mantin I take this opportunity to find the pictures that I need.

This the example of pictures of building that I take:

Picture 1

Picture 2

Picture 3

Picture 4

Picture 5

Picture 6

Picture 7

Picture 8

Picture 9

Picture 10

Picture 11

Picture 12

But I need to go to Mantin again to research more and take another pictures in another different perspectives s so that the Legendarians can see the different of pictures that take in 1 perspectives. This is the right side of Mantin. Mostly the old building is on the right side.

The historical building that I know in Mantin is Hakk Village age 120 years, Aloysius Church also 120 years and also Gudwara for Sikh people to pray but I didn't has the picture yet.