PRINCIPLE OF MARKETING

ADVERTISING CAMPAIGN

Advertising Campaign is a series of advertisement message that share a single idea and theme. The critical thing in advertisement campaign is determining the campaign theme as it set the tone of the individual advertisement. The campaign theme is the central message that communicated with the promotional activities that held for the audience to understand about the campaign. Advertising campaign is to achieve a goals or the sets of goals. Also, a advertising campaign come down to where or not the public responds to repetitiveness in a positive or negative way. Also advertising campaign lasted really long time and it cost us a lot of money and people and it included web and print strategies including updating our products literature and pamphlets and copying the websites too.

 Video 1: An inspirational advertisement video from Thailand Insurance Company via Youtube

The reason I choose this advertisement is how the main character help the other character that help people realise what important in their life. The main character just do what he think that will lead to any change of another people even though he will never get money, fame and also popularity by doing this simple thing. In this video also show  about different type of human where this person want to help and doesn't hope anything return, the other person ignore to help people that they thing doesn't give anything to them.

This reflecting what I'm trying to do with my Mantin projects where I want to promoting the interaction between human and building in Mantin, so the people that come to Mantin will learn the story of the Mantin through the texture of the building and what interactions that involve in between the Mantin town and the people in Mantin town.

REFERENCE

en.wikipedia.org/wiki/mantin

www.bussinesdictionary.com/definition/advertising-campaigm.html