PRINCIPLE OF MARKETING

LOGO

This is my logo that I created for my project. I choose oil lamp because a long time ago people in Mantin use this oil lamp to light their life in the night. I also choose this because there many building with this black soot at the wall so we can tell about that the people in Mantin using this oil lamp and I also using metaphor that this lamp oil is alive and also they see the interaction between the people in Mantin and the building surrounding them.

I name my project logo as MANTHINK is refers to the man thinking around the building and what interaction they done with the building around them. This word also come from play word from Mantin where the sound as it spoken is the same.

My first idea of logo as MANTHINK

The second idea of my logo

PRINCIPLES OF MARKETING

PROJECTS OVERVIEWS

This is my project overview sketches, I plan to print out the pictures that already took in the Journey to Mantin of building texture that I snaps and projecting my interactive story through the projector that connected to my laptops so that the audience can interact with my story by clicking and pressing the button on my laptop.

This is my project overview sketches:

This the place that I choose to do my exhibition

This is my project overview sketches 

PRINCIPLE OF MARKETING

TARGET AUDIENCE

What is target audience ? 

Target audiences is the intended audience or readership, advertisement or other message. In marketing and advertising, it is specific group of people within the target market at which product or the marketing message of product is aimed(kotler,2000).

A target audience can be formed of people of certain age group, gender or marital status. A combination factors, for example, men aged 20-30 is a common target audience. Others group although no the main focus, may also be interested. Discovery the appropriate target markets and determining the target audiences is one of the most important activities in marketing management (Niewenhuizen et.al 2000). Perhaps the biggest mistake it is possible to make in targeting to reach everybody and ending appealing to no one.

5 Critical tips to identifying your target audiences

1. Consult your business plan.
2. Begin researching
3. Develop Customer profile 
4. Find out where your target audience is
5. Monitor and evolve

REFERENCES

1. en.wikipedia.org/wiki/target_audience
2. technori.com/2013/02/3122-5-critical-tips-for-identfying-your-target-audience/
3. www.entrepreneur.com/article/65242
4. www.forbes.com/sites/jaysondemes/2013/08/27/6-steps-to-decoding-your-target-audience.

PRINCIPLE OF MARKETING

GROUP PROJECTS

In doing this promotion of Mantin, we decided to do a small exhibition of projects that we will done. By doing this we created group and organized each person for job that specialized by what they going to do.

President: Samira Jamali
Public Relation: Siti Aisyah bt Mohd Ali
Illustrator Team: Alexis Lyndy and Mohd Hatmi
Photography Team: Jeffry Jilan and Satish Manoharan

As a president Samira need to guide us in what we are going to exhibit, she also guide in choosing what the best we should do in group. She also consulting with the tutor, how we going to distribute this information what we should describe to our target audience.

Aisyah need to create a link in social media marketing to connecting with our target audience. So created a Instagram page that been name as Lifian Exhibition and also an event page in Facebook so that we can connected with the target audience that we already chosen. She also posting what we doing and information about our group projects.

As Illustrator Team, Hatmi and I, we need to poster and logo for our group and also for feedback poster. We also need to look for color and sketches some of the examples of the poster that we going to show to the audience.

For Photography Team, Jeffry and Satish need to take pictures of the our subject matter Mantin, any discussion that we do as an evidence and also editing the picture before giving it to Aisyah so that she can publish it.

PRINCIPLE OF MARKETING

TRADEMARK

Trademark, trade mark or trade-mark is recognizable sign, design, or expression which identifies products or services of a particular source from those of others, although trademark used to identify services are usual called services mark. The trademark owner can be individual, business organization or any legal entities. A trademark may be located on package, a label, a voucher or on the product itself. It also being displayed on company building as the corporate identity.

LOGO

Logo is a graphic mark, emblem or symbol commonly used by commercial enterprises, organizations and individuals aids and promote instant public recognition. There are 5 design principles of logo to create a proper logo.

1. SIMPLE
    The logo with too many complicated elements will distracted and confusing your audience. You want to take all your design inspirations and reduce it down to the basic. an effective logo should ony include features that are down to the basic. For example :

2. MEMORABLE

     A few second is all to make a nice impression but we need to make sure our logo make a lasting impression as well. Sharp color and unique design will make your logo stand out in a crowd. For example the Twitter logo:

3. TIMELESS

     Your logo has to be timeless. Following trends, such as popular fonts and styles, will potentially becomes a burden when the trends peter out. We want our logo to be able stand the test of time. Focus on your brand rather than latest trend. For example Coca Cola:

4. VERSATILE

     One of the best gift you can give your logo is the versatility. When designing logo, you must be mindful of the usage. You will be resizing this logo in different surfaces and materials and also pick logo that is effective at any size and the same goes to color. For example FedEx:

5. APPROPRIATE

    An appropriate logo is how it is defined your audience, what are you targeting and does your logo is conventionally attracting your target. For example: