PRINCIPLE OF MARKETING

TARGET AUDIENCE

What is target audience ? 

Target audiences is the intended audience or readership, advertisement or other message. In marketing and advertising, it is specific group of people within the target market at which product or the marketing message of product is aimed(kotler,2000).

A target audience can be formed of people of certain age group, gender or marital status. A combination factors, for example, men aged 20-30 is a common target audience. Others group although no the main focus, may also be interested. Discovery the appropriate target markets and determining the target audiences is one of the most important activities in marketing management (Niewenhuizen et.al 2000). Perhaps the biggest mistake it is possible to make in targeting to reach everybody and ending appealing to no one.

5 Critical tips to identifying your target audiences

1. Consult your business plan.
2. Begin researching
3. Develop Customer profile 
4. Find out where your target audience is
5. Monitor and evolve

REFERENCES

1. en.wikipedia.org/wiki/target_audience
2. technori.com/2013/02/3122-5-critical-tips-for-identfying-your-target-audience/
3. www.entrepreneur.com/article/65242
4. www.forbes.com/sites/jaysondemes/2013/08/27/6-steps-to-decoding-your-target-audience.