MEDIA DESIGN NEW TECHNOLOGY
In this modules, I need to find out what is advertising campaign and from that I need to choose the brands that I want to promote.
An advertising campaign is a series of advertisement messages that shares a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appears in different media channel across a specific time frame that often need to be clearly defined. Modern advertising campaign often combine multiple online and offline channels.
Advertising campaigns are developed to achieve a particular goals or a set of goals. Such goals typically include establishing a brand, raising brand awareness, increasing the rate of conversion/sales. The degree of success or failure at reaching these goals is measured with analytic tools.
I choose Maggi because Maggi is known by worldwide especially in Malaysia. In Malaysia, Maggi is a famous household food or seasoning. Maggi company is originally started in Switzerland, when Julius Maggi took over his father's mill.
In Malaysia the theme of Maggi is Happiness is Home made because nothing compares to a home-cooked meal seasoned with love and care. There are many way for me to advertise the Maggi. One is new packaging but how I can get my target audience through packaging. It also happen in website page and the Maggi Cup design. So I choose to create new product for Maggi.
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